Coaching for men Refusing to settle.

DESTROY WEAK HABITS.

Dominate Hard Times.

The Coping Ends Here.

You’ve been managing it alone—white-knuckling your way through long days, short nights, and habits that don’t serve you.

But here’s the truth:

You’re not here to survive. You’re here to advance.

At home. At work. In every room you walk into.

Primal Design is the reset for high-functioning men who are done with Band-Aids and ready for real change.

This is for Men Facing the Real Shit

crushing work-women cluelessness

can pull women-can't keep one

husband watching wife drift

craves more & Better Sex

Single & sick of dating

looks successful-feels like a fraud

Entrepreneur-drowning in chaos

Leading others-quietly lost

high achiever-unfulfilled

Burned out-hiding it well

says yes-wants to say no

unable to control anger

rebuilding after crisis

rage behind the smile

divorce-breakup

ERASE FEAR. BUILD CLARITY.
LEVEL UP.

You're not broken. You're not lost. You're just running an outdated operating system that was built around survival, not expansion. Primal Design Coaching exists to help you delete the fear-based programming that holds you back and upgrade your mental, emotional, and relational software.

Decisions make themselves... Said no one EVER!

  • Decide to finally take back control of your life, in all areas.

  • Ask yourself are you actually operating at your full potential?

  • Get honest with yourself and decide it’s time to stop drifting—and start leading your own life.

That's why we're here.

YOU DESERVE MORE.

MOST MEN STRUGGLE WITH THIS

SOMETHING's JUST "OFF", RIGHT?

  • You’re putting in the effort, but the results aren’t matching the grind—and for a high-performer like you, that’s beyond frustrating.

  • You’ve made promises—to yourself and the people who count on you. You’ve talked about your goals, your plans, your next move… but you still wake up every day without a clear strategy.

But don't worry, we can help!

CUSTOM SITUATIONS REQUIRE

CUSTOM SOLUTIONS.

This isn’t therapy. This is recalibration—built around you.

STEP 1

CRYSTAL CLARITY.

Most men can't tell the difference between what they want and what they think they should want. We strip it all down and get you crystal clear on what actually matters to you.

STEP 2

CUSTOM PLAN.

We co-create a practical, actionable plan that fits your lifestyle, your mindset, and your goals. By rewiring your external and internal operating system. No GIMMICKS. No bullshit PROMISES. Just results.

STEP 3

INSANE RESULTS.

Once your fear is out of the driver’s seat and your clarity is on lock, results show up fast. You’ll move differently—in your work, your relationships, and your leadership. And it won’t feel forced. It’ll feel inevitable.

Our STORY

Tony the strategist.

Sabrina the intuitive.

At the heart of Primal Design we don’t teach theory—we teach what we’ve lived. We’ve been through it—relationship breakdowns, internal pressure, career plateaus, and the kind of self-doubt that doesn’t show on the surface. We’ve faced the hardship, done the work, and built something that actually holds up in the real world. This isn’t some top-down coaching model. It’s two people who’ve walked the same path you’re on—now handing you the tools that changed everything.

  • Tony’s lived the pressure—on the front lines as a Paramedic and behind the scenes as a seasoned Investigator. He knows what it’s like to do everything “right” and still feel stuck. The overthinking. The burnout. The pressure to show up for everyone but yourself. He’s coached dozens of men through crisis, confusion, and massive change—and helped them rise. Now, he brings straight-up clarity, calm direction, and real-world strategy to help you cut through the noise and actually move forward—with purpose.

  • A Certified Health & Life Coach-Registered Nurse, Sabrina gives men something rare—feminine support without judgment. She sees what most miss, helps you cut through emotional noise, and shows up with the kind of clarity and grounding most men have never experienced from a woman. Her insight shifts everything.

If you want more in life, We've been there and can help.

REAL MEN. REAL RESULTS.

No scripts. No filters. Just results from real men who showed up and leveled up.

- Cole

Tony has been an incredible source of guidance and support in my life. Before meeting him, I struggled with confidence and often felt overwhelmed in my relationship. Tony helped me believe in myself and gave me the tools to better understand and navigate my emotions. He provided me with new perspectives that allowed me to strengthen my connection with my girlfriend and approach challenges with a hopeful outlook. His advice and encouragement have genuinely transformed the way I view myself and my future. I can't thank Tony enough for helping me grow into a better, more confident version of myself.

- Matt

Tony's guidance has made an enormous impact on my personal relationships. Learning the skill of holding a space for others emotions while addressing my own has been life changing. 10/10, Highly recommend!

ALL OUR OFFERS

PICK YOUR PATH.

Choose the level of support that matches your drive.

Primal Band of Brothers

membership Launch

The first Ten founding members will receive lifetime access at this rate.

  • Weekly 90-minute group coaching calls ($5,000 Value)

  • Full Access Primal Design Education Vault (Coming Soon)

  • Private Community Access - Primal Design Brotherhood Facebook Group

  • Brotherhood performance challenges and nervous system resets (Coming Soon)

  • Primal Design Brotherhood Live annual meet-up ($1,500 Value)

  • Priority Access to New Content & Trainings

  • Exclusive Founding Member Status

  • Early Access to Future Programs

  • Direct Q&A Opportunities on 90 Min Group Calls

  • Memberships Include a 30 Day Money Back Guarantee

  • All for less than a cup of coffee a day (~$3.25/day)

Total Value: $199/m

Today Just $99 - Limited Time Deal

No contracts - cancel anytime

THE PERSONAL EXPERIENCE

For men who want direct guidance.
Choose from three one-on-one coaching memberships designed to match your pace, goals, and intensity.

Let’s get one thing straight—we don’t work with everyone. This is private, high-caliber coaching. Very limited spots. Handpicked clients only.

  • All Memberships Include Full Access to Brotherhood Membership Benefits

  • All Performance memberships include custom strategies with deep work around nervous system regulation, mindset rewiring and destroying limiting beliefs.

  • Performance - Two 45-Min Private Sessions/Month

  • Advanced Performance - Four 45-Min Private Sessions/Month + Brotherhood Membership Bonus - bring another man to group ($6,500 Value)

  • Elite Performance – Four 60-Min Sessions/Month+ Text/Voice Support + One 30-Minute Emergency Session/Month + One Private In-Person Experience Every Six Months ($15,000 Value) + Brotherhood Membership Bonus x2 ($13,000 Value) + One Free Ticket to Camp W & Primal Design Men's Reset Weekend in Vermont ($2,000 Value) - Working With Tony Only (1 Spot Available)

  • All Memberships Include a 30 Day Money Back Guarantee

This is high-accountability, high-impact coaching for men ready to go all-in.

Limited Spots Avaliable

No contracts - cancel anytime

100% Money Back Guarantee

TRY IT RISK FREE

We offer a 30-day money-back guarantee.

If you show up and do the work but don’t feel a shift, we’ll give you your money back—no questions asked. That’s how much we believe in this.

NOT QUITE SOLD YET?

REAL QUESTIONS. REAL ANSWERS.

We get it—committing to growth isn’t a light decision. Here’s everything you need to know before stepping in.

I’m Not Sure This Is the Right Time.

There’s rarely a perfect time to invest in yourself. But ask yourself—if you wait another 6–12 months, will anything actually change? Growth doesn’t wait for convenience.

Can’t I Just Figure This Out on My Own?

You could. But how’s that been working out so far? Most guys try to piece things together for years. We give you structure, support, and real-time feedback that shortcuts the guesswork.

How Do I Know This Will Work for Me?

You’ll know within the first 30 days. That’s why we offer a 100% guarantee in your first month. If it’s not the right fit, we’ll refund you—no hard feelings.

How Long Will I Need This?

Some men see a shift in 3 months. Others stay longer because progress keeps compounding. It’s not about the timeline—it’s about how committed you are to real change.

I Don’t Have the Time Right Now.

That’s exactly why this matters. The right system saves you time. Our tools, approach and coaching are built to make your growth efficient—not overwhelming.

What If I Don’t See Results?

Results don’t come from hoping—they come from action. We’ll give you the roadmap, but you’ve got to drive. If you show up and do the work, you will shift. And if you don’t? That’s what the guarantee is for. You risk nothing—and gain everything.

JOIN THE MOVEMENT.

ARE YOU ONE OF US?

This isn’t self-help. This is brotherhood, clarity, and evolution. For men who are done pretending and ready to rise.

Primal Design Newsletter: Hard Truth. Clear Action. You In?

By checking this, you agree to receive raw, real, and sometimes uncomfortable truths that’ll change the game. But don't worry, we hate spam just as much as you do.

No GIMMICKS. No bullshit PROMISES. Just results. Just real men doing real work—and finally seeing real results.

Copyright 2025 | Primal Design Coaching | Terms & Conditions