Coaching for men Refusing to settle.
Become Dangerous Again.—all the right ways.
The Coping Ends Here.
You’ve been managing it alone—white-knuckling your way through long days, short nights, and habits that don’t serve you.
But here’s the truth:
You’re not here to survive. You’re here to advance.
At home. At work. In every room you walk into.
Primal Design is the reset for high-functioning men who are done with Band-Aids and ready for real change.
This is for Men Facing the Real Shit
crushing work-women cluelessness
can pull women-can't keep one
husband watching wife drift
craves more & Better Sex
Single & sick of dating
looks successful-feels like a fraud
Entrepreneur-drowning in chaos
Leading others-quietly lost
high achiever-unfulfilled
Burned out-hiding it well
says yes-wants to say no
unable to control anger
rebuilding after crisis
rage behind the smile
divorce-breakup
ERASE FEAR. BUILD CLARITY. LEVEL UP.
You're not broken. You're not lost. You're just running an outdated operating system that was built around survival, not expansion. Primal Design Coaching exists to help you delete the fear-based programming that holds you back and upgrade your mental, emotional, and relational software.
Decisions make themselves... Said no one EVER!
Decide to finally take back control of your life, in all areas.
Ask yourself are you actually operating at your full potential?
Get honest with yourself and decide it’s time to stop drifting—and start leading your own life.
That's why we're here.
YOU DESERVE MORE.
MOST MEN STRUGGLE WITH THIS
SOMETHING's JUST "OFF", RIGHT?
You’re putting in the effort, but the results aren’t matching the grind—and for a high-performer like you, that’s beyond frustrating.
You’ve made promises—to yourself and the people who count on you. You’ve talked about your goals, your plans, your next move… but you still wake up every day without a clear strategy.
But don't worry, we can help!
CUSTOM SITUATIONS REQUIRE
CUSTOM SOLUTIONS.
This isn’t therapy. This is recalibration—built around you.
STEP 1
CRYSTAL CLARITY.
Most men can't tell the difference between what they want and what they think they should want. We strip it all down and get you crystal clear on what actually matters to you.
STEP 2
CUSTOM PLAN.
We co-create a practical, actionable plan that fits your lifestyle, your mindset, and your goals. By rewiring your external and internal operating system. No GIMMICKS. No bullshit PROMISES. Just results.
STEP 3
INSANE RESULTS.
Once your fear is out of the driver’s seat and your clarity is on lock, results show up fast. You’ll move differently—in your work, your relationships, and your leadership. And it won’t feel forced. It’ll feel inevitable.
Our STORY
Tony the strategist.
Sabrina the intuitive.
At the heart of Primal Design we don’t teach theory—we teach what we’ve lived. We’ve been through it—relationship breakdowns, internal pressure, career plateaus, and the kind of self-doubt that doesn’t show on the surface. We’ve faced the hardship, done the work, and built something that actually holds up in the real world. This isn’t some top-down coaching model. It’s two people who’ve walked the same path you’re on—now handing you the tools that changed everything.
Tony’s lived the pressure—on the front lines as a Paramedic and behind the scenes as a seasoned Investigator. He knows what it’s like to do everything “right” and still feel stuck. The overthinking. The burnout. The pressure to show up for everyone but yourself. He’s coached dozens of men through crisis, confusion, and massive change—and helped them rise. Now, he brings straight-up clarity, calm direction, and real-world strategy to help you cut through the noise and actually move forward—with purpose.
A Certified Health & Life Coach-Registered Nurse, Sabrina gives men something rare—feminine support without judgment. She sees what most miss, helps you cut through emotional noise, and shows up with the kind of clarity and grounding most men have never experienced from a woman. Her insight shifts everything.
If you want more in life, We've been there and can help.
REAL MEN. REAL RESULTS.
No scripts. No filters. Just results from real men who showed up and leveled up.
- Cole
Tony has been an incredible source of guidance and support in my life. Before meeting him, I struggled with confidence and often felt overwhelmed in my relationship. Tony helped me believe in myself and gave me the tools to better understand and navigate my emotions. He provided me with new perspectives that allowed me to strengthen my connection with my girlfriend and approach challenges with a hopeful outlook. His advice and encouragement have genuinely transformed the way I view myself and my future. I can't thank Tony enough for helping me grow into a better, more confident version of myself.
- Matt
Tony's guidance has made an enormous impact on my personal relationships. Learning the skill of holding a space for others emotions while addressing my own has been life changing. 10/10, Highly recommend!
- Cole
Tony has been an incredible source of guidance and support in my life. Before meeting him, I struggled with confidence and often felt overwhelmed in my relationship. Tony helped me believe in myself and gave me the tools to better understand and navigate my emotions. He provided me with new perspectives that allowed me to strengthen my connection with my girlfriend and approach challenges with a hopeful outlook. His advice and encouragement have genuinely transformed the way I view myself and my future. I can't thank Tony enough for helping me grow into a better, more confident version of myself.
- Matt
Tony's guidance has made an enormous impact on my personal relationships. Learning the skill of holding a space for others emotions while addressing my own has been life changing. 10/10, Highly recommend!
NOT QUITE SOLD YET?
REAL QUESTIONS. REAL ANSWERS.
We get it—committing to growth isn’t a light decision. Here’s everything you need to know before stepping in.
I’m Not Sure This Is the Right Time.
There’s rarely a perfect time to invest in yourself. But ask yourself—if you wait another 6–12 months, will anything actually change? Growth doesn’t wait for convenience.
Can’t I Just Figure This Out on My Own?
You could. But how’s that been working out so far? Most guys try to piece things together for years. We give you structure, support, and real-time feedback that shortcuts the guesswork.
How Do I Know This Will Work for Me?
You’ll know within the first 30 days. That’s why we offer a 100% guarantee in your first month. If it’s not the right fit, we’ll refund you—no hard feelings.
How Long Will I Need This?
Some men see a shift in 3 months. Others stay longer because progress keeps compounding. It’s not about the timeline—it’s about how committed you are to real change.
I Don’t Have the Time Right Now.
That’s exactly why this matters. The right system saves you time. Our tools, approach and coaching are built to make your growth efficient—not overwhelming.
What If I Don’t See Results?
Results don’t come from hoping—they come from action. We’ll give you the roadmap, but you’ve got to drive. If you show up and do the work, you will shift. And if you don’t? That’s what the guarantee is for. You risk nothing—and gain everything.
JOIN THE MOVEMENT.
ARE YOU ONE OF US?
This isn’t self-help. This is brotherhood, clarity, and evolution. For men who are done pretending and ready to rise.
By checking this, you agree to receive raw, real, and sometimes uncomfortable truths that’ll change the game. But don't worry, we hate spam just as much as you do.
No GIMMICKS. No bullshit PROMISES. Just results. Just real men doing real work—and finally seeing real results.
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